Why invest in a crowdfunding video?Feb 15, 2017
We know better than anyone that deciding to start crowdfunding is no easy feat.
There are so many things to think about from finessing your product USP to ensuring your branding is on point; from building your strategic plan to gathering your crowd. It is likely that spending time and money on a crowdfunding video is in the back of your mind.
However, we have found that a crowdfunding video can be one of the best ways to truly engage with investors. Making a good first impression with a strong and passionate pitch can mean the difference between an investor wanting to find out more or simply moving on to the next campaign.
Here are 3 key reasons why a well thought out video should be an essential part of your crowdfunding pitch.
Bring your passion to life
You’ve probably heard of the saying "a picture is worth a thousand words". This is the idea that a visual image can convey emotion in a way than simple words cannot. So, imagine the difference in translating those words into an engaging video can make.
Investors want to know that they are investing in more than just a good idea or financial statement. They want to believe that you have the drive required to push boundaries and move your product forward, and there is no better way to tell your story and express your passion than using the medium of film.
Think about what makes your campaign different from the next, and tell your audience what you have achieved in a way that they can engage with on an emotional level.
Show off your personality
Video is the perfect way to show off the essence of your brand.
Is your brand Funny? Caring? Warm? Technical? Professional? Cool? Stylish? A well-scripted crowdfunding video can allow you to express the personality of your brand ensuring consistency between your product and your messaging.
It is likely that a rushed and last-minute video will end being too generic to grab the attention of a potential investor, failing to showcase your USP and capture your brand personality. Instead, take the time to think about the essence of your brand – “what is your brand ethos?” and “what is your brand trying to achieve?” then take these ingredients to draw out a storyboard that highlights the true personality of your campaign to your audience.
Impress investors with confidence
There is no hiding away when it comes to video. If you don’t know your stuff or are not confident in your product – it will show! If this is the case, then it’s a good sign that you are not yet ready to launch your crowdfunding campaign.
However, if you are truly crowdfunding ready, then your video will allow you to exude confidence, knowledge and understanding in your product, your marketing plan and your overall proposal. If you believe in your product then investors will too, and making a strong crowdfunding video is the best way to convey your confidence.
So with this in mind, make sure your crowdfunding video features on your priority list when you are planning your crowdfunding campaign.