Case study: Just Fix successfully overfund to 195% on SeedrsSep 21, 2022
Campaign target: £200,000
Final amount raised: £391,610
Number of investors: 317
Pre-money valuation: £2.6M
Final equity offered: 12.93%
What is Just Fix?
Just Fix is a hyper-local platform that connects customers to trusted tradespeople - fast.
- 500 Fixers and 3,200 customers pre-registered
- Working app ready for release
- Aiming to make fixing urgent repairs as easy as ordering a taxi
- Potential for global roll out
How did ISQ help
ISQ supported Just Fix in everything from investor deck reviews to campaign text and video script drafting.
Adam and the team worked really hard on securing lead investments in advance of the campaign going live. They bagged a large cornerstone investor as well as numerous small to medium-sized investments via a well-marketed pre-registration campaign prior to going live on Seedrs.
During private live, the team onboarded 57 investors from their own community and reached 86% funded on the day they opened the campaign to the wider Seedrs community. It took them only 1 day to reach 100% funded, which meant they spent the remaining 29 days on Seedrs overfunding and trying to reach their maximum overfunding target.
In public live, Adam diligently followed up with potential investors who requested the investor deck and executed a number of marketing campaigns, both to the Just Fix community and via Seedrs. This certainly gave the campaign the boost it needed to reach a grand total of 317 investors and £391,610, which was 195% of their target
Adam said that running the campaign gave him a reason to talk about their fundraise publicly, via social media, emails etc. This led to more direct investments from his own network coming in during the public campaign, from people who wouldn’t have known he was fundraising otherwise. The crowdfunding campaign helped generate momentum for the business, which has made Adam more confident in what Just Fix is trying to achieve. He’s now hoping to do a 2nd round early next year. Watch this space if you missed out on the first round!
Written by Steph Yeates, Operations Manager, ISQ.