6 Secrets for success in equity crowdfunding campaignsMay 16, 2023
Funding your business through an equity crowdfunding platform is a great option because it can help to build brand awareness and it can provide you with a crowd of ambassadors for your product or service.
Here are 6 secrets that will help you be successful with your crowdfunding campaign:
Start building your network today
The vast majority of funds will always come from the founders’ network and connections. So, build your network before you start crowdfunding and get links to support from accredited investors. A good way to do this is by connecting with online influencers, media and people who know them. Also, reach out to your friends and family and get them on your crowdfunding mailing list!
Plan your communications
Communicate clearly, without the jargon! Build trust by showcasing your expertise. Show that you have a passionate and dedicated team with all the necessary skills and expertise. Always let investors know what your values are. This way you’ll ensure that you attract investors that are a good fit for your company.
Tell your story
Your story matters. Let investors know your WHY. People buy from people and people connect with and remember good stories that align with their beliefs and their values. This is what will “hook” them and allow you to connect with them on an emotional level. Then, once you have their attention, reel them in with your projections and implementation plan. Speak about your vision to help them imagine your end goal and convince them by reminding them why your team has the right people to be invested in.
Be strategic with your marketing
Plan your marketing strategy in advance. Identify a few platforms where your audience hangs out and build your follower base in advance by posting interesting content, asking questions and engaging directly. Find a few online groups to be active in and help people by sharing your knowledge. Find a few offline networking events that you like and attend regularly to make useful connections. Be consistent with your efforts. Once you launch your campaign, it will be much easier to engage people who already know, like and trust you.
If you want to have a successful equity crowdfunding round, show support from the get-go. Investors are more likely to support campaigns that look popular with others. It’s called social proof. People like to follow a crowd so ask your friends to support your campaign on the day that it launches and you will have a better chance to convince people that don’t know you that well to invest too.
We help business leaders to plan, prepare launch and run highly successful equity crowdfunding campaigns on Europe's leading platforms, by coaching and guiding them through a prescriptive and structured programme of support.
Our clients have raised millions on leading investment platforms like Seedrs and Crowdcube. Don't just take our word for it, see what they're saying on our testimonials page here.